Are you crystal clear on the problem you solve as a coach?
It’s one of the fundamental parts of your coaching business, but clarity on your niche is something that many coaches struggle to really refine.
Identifying your niche starts with recognizing that people choose to invest in a coach based on a NEED and this need comes from a desire to escape some sort of pain – whether this is physical, emotional or financial.
Identifying your ideal clients biggest pain point is crucial to getting clarity on your niche.
The best question to ask yourself is “what is the thing causing my ideal client the most pain? What is it that is keeping them awake at night?”
When you have your answer, your coaching should aim to solve this main pain point.
The more specific you can get when it comes to the problem you are solving, the easier it becomes to speak directly to those that need what you offer and make them see the value of investing in you.
The more pain that this problem is causing your audience, the more likely they are to invest to solve this problem.
For example, if someone has been struggling with the issue for a long time, its is really impacting the quality of their life, it is taking up a lot of their thoughts and energy, it’s something they have already spent a lot of money on trying to fix but without any success and the problem is progressively getting worse, then there is a lot of incentive for someone to want to fix the problem sooner rather than later.
Whilst your coaching is likely to solve LOTS of pain points, you should lead with the MAIN pain point. The main pain point should be the focus of your content when you communicate with your audience online because this is the topic that will most likely get your audience’s attention.
If you try and talk about solving too many different pain points, it dilutes your message.
So ask yourself: if you could refine your niche down to solving ONE main problem, what would that be?
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