The power of vulnerability as you build your personal brand as a coach
It’s so easy to fall into the trap of thinking that as a coach, you have to be the perfect example of what you help people with.
To coach people to be successful….you must always be a success.
To coach people through money blocks…..you must never be up against money issues.
To coach people to strengthen their self worth….you must have Beyonce level confidence.
But this is simply not true.
Your vulnerability is one of your biggest strengths and sharing what you have gone through and perhaps still ARE going through is often exactly what your audience needs to hear.
With social media being what it is today and many sharing the highlight reel of their life, it makes for a refreshing change when a coach is not afraid to share her struggles, particularly when it’s something she is still battling with.
It doesn’t make you any less of a coach.
It doesn’t mean that you can’t help your clients make the breakthrough’s they need.
It doesn’t “put clients off you”
Allowing yourself to be vulnerable means taking your EGO out of the equation and rather than trying to develop this perfectly curated personal brand, sharing what your audience really needs from you.
It makes a refreshing change from “my life is now perfect and I can help you achieve the same”
Sometimes that “perfect” life can seem so far removed from where your audience are right now that it doesn’t quite feel relatable or achievable.
If you are ready to allow yourself to be vulnerable and share your truth in an authentic way, then we invite you to sign up to watch our FREE masterclass which will teach you how to create the freedom, abundance and impact you are meant for as a coach.
To register for FREE, please click the link below:
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